Six steps, in the order they matter
An assistant has to reach your site, understand it, and find a way to send a customer to you. The first four steps happen on your website. The last two happen everywhere else.
On your website. The free check reads these.
- 1
Let AI crawlers in
A small file on your site, robots.txt, tells automated readers where they may go. If it blocks GPTBot or OAI-SearchBot, the readers OpenAI sends are turned away at the door. A website plugin can add those lines without anyone noticing.
How to check it yourself (opens in a new tab)What your report says when it finds this
AI agents honoring robots.txt cannot read this site.Your site tells AI crawlers to stay out.
- 2
Say what you sell, and where
Structured data is a hidden block on your page that states your name, what you do, your address and your hours as plain facts, so software does not have to guess them from your design.
How to check it yourself (opens in a new tab)What your report says when it finds this
No schema.org JSON-LD or microdata found on the homepage.Nothing on your home page tells software your name, trade, address or hours.
- 3
Make your prices and hours readable
Write them on the page as text, not inside a picture or a PDF. An assistant cannot quote a price or an opening time it cannot read.
How to check it yourself (opens in a new tab)What your report says when it finds this
No prices found on the homepage in any machine-detectable form.Software finds no price on your home page that it can read.
- 4
Give it a way to reach you
A phone number, an email or a booking link, written as text and marked up, so an assistant can tell a customer how to contact or book you.
How to check it yourself (opens in a new tab)What your report says when it finds this
No machine-detectable way to contact or book this business.Software finds no phone, email or booking link it can use.
See where your site stands on steps 1 to 4.
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Off your website. No check of your site can see these.
- 5
Keep your listings the same everywhere
Assistants also read what other sites say about you: maps, directories, Google Business Profile, Bing Places. Use the same name, address, phone and hours on every one.
- 6
Earn reviews in words
A review is a customer describing you in their own words, which an assistant can read and repeat. Ask the people you served well to leave one where they already look.