We only looked at what anyone can see.
- Who
- 145 small businesses across Canada and the United States, picked from public directories
- When
- 3 Sep 2026
- How
- Public information only. We contacted no business and logged into nothing.
- Names
- None, ever. Their results stay out of search.
- Websites
- 38 could not be read properly, so website counts are out of 107.
- A correction
- Our first pass wrongly called 35 sites not secure. Every count here is from the corrected run.
Nobody scored an A. Nobody scored a B.
Not a verdict on their work. A count of what a stranger can check.
- 0
- 0
- 6 of 145
- 46 of 145
- 93 of 145
The same four doors were open on almost every one.
145of 145
No way for a customer to confirm a licence, an insurance policy or a certification without phoning.
145of 145
Had not switched on the free setting that stops their web address being pointed elsewhere.
109of 145
- 109 stopped part way
- 36 finished
Email can still be sent in their name and land in a real inbox.
Their customers are asking. Something else is answering.
Out of the 107 websites we could read.
None of this is a mistake anyone made. All of it can be fixed.
Get a website. Get a nice logo. Answer the phone. It stopped being enough, quietly.
You can be copied
Anyone can send an invoice in your name, and your customer has no way to tell.
You can be skipped
You never see the customer you did not get.